Coffee & commerce
Coffee, led by the customer’s taste.
A working Arabic storefront demo for a coffee roastery, connecting each coffee to taste and preparation with a clear route from discovery to basket.
The question we started with
A customer should not need to be a coffee expert to choose. They need to understand the differences and find something that suits their taste.
How the experience takes shape
The presentation follows the coffee, tasting notes and preparation, with product imagery and details in context. The green identity connects the pages without taking attention away from the information.
